Sweden is turning back to its founding roots with a heritage deeply soiled it its strong design culture with the particulars of Architecture and Interior Design. Menswear for this season as seen at Paris Fashion Week for Homme concluded that menswear could be interplayed with abrasive, extremely nonchalant and incredibly daring colour combinations that identified itself with a very loose silhouette. The landscape, a minimalist and neo-modernist architectural space help shapes form Whyszeck. The Swedish label designed by Fredrick Pira and Christian Cerna has created their current collection with a quite rugged and utilitarian facade. Cotton jerseys, grey and black pants with folded denim highlight the tall structured three buttoned collared shirt.

Under the radar has been Mjölk, designed by Lars Stoten and John Clarke. They have gradually been building a unique collection label that has envisaged to have a bright Australian personality through the mixture of a colour palette including bright sun yellow, graphic blue and pastels with a Swedish functionality and English eccentricity that electrifies sharply cut men’s suiting. How Mjolk has developed pertains itself through first a complete suiting and how that can be manipulated and changed to create something slightly humorous but incredibly strong at the same time. Slouchy shorts and pleated shirts, an elongated trench coat with an extended cardigan and double pocket blazer jackets contrast a meticulous contruction in fitting rather than something not with purpose or consideration. The label is reflected by Lars and John, both of whom studied at Danmarks Designskole and Central Saint Martins College of Art and Design respectively. The duo also produced a range of superb accessories including rucksacks, bags and cobbled oxford shoes.

Follow-Up
As an interesting note, John and Lars have moved from Melbourne where Mjolk has been based to now New York. Mjolk is currently stocked at Blessing New York in the city.

Whyszeck
Mjolk