MAD Shirt, MAD Identity, MAD Tie
In the capacity such as a big design office and working studio of Pentagram whose entire work is based more on an extended family of designers, designer Michael Bierut and his team working alongside the dynamic team led by Lisa Strausfeld, their very recent complete visual identity program produced for New York Musuem of Arts and Design, it’s hard not to see how the thought-process and basic sketching is enthralling to see. It is a great approach to the project and transformation of the space. The bespoke typography is as reflective as an opening to visit the museum and shape concerning the building’s structure of circles and squares.
In-depth details on the Pentagram website here. Below are some highlights from the project.
Evidently, you can find the pun of the design amusing.
All images by Pentagram