• Creative Direction
  Jean Touitou
• Nationality
  French
• Main
  39 Rue Madame 75006 Paris
  France
• Website
  www.apc.fr
  www.apcjournal.fr

SUMMARY
Atelier de Production et de Création known simply as A.P.C., is the creative establishment of French designer Jean Touitou since 1987. A brand which as endured a cult and favourite’s status, the use of soft and well-sourced fabrics have informed his collections for men and women as a reflection on creativity and intelligence. The Parisian brand understated suave and its collaborations with photographers including Bruce Weber, Takashi Homma and Paul Jasmin have led to a fuller identity of the brand’s core wishing to underscore a fulfilling lifestyle than one of a fashion slave.

HIGHLIGHTS
Studied Linguistics and History at Sorbonne University, Paris

‘A.P.C. Madras’ – A continuous collaboration with designer Jessica Ogden of Indian fabrics

Commissions American designer/art director Marc Atlan to photograph A.P.C. campaign; 2006

Commissions American photographer Paul Jasmin for Spring campaign; 2007

Opens Ateliers de la Petite Enfance (A.P.E.) a pre-school for young children in Paris; 2008

Collaborates with American photographer Bruce Weber for Spring campaign; 2009

Dutch fashion photographers Inez Lamsweerde and Vinoodh Matadin in addition with French studio M/M Paris produce Autumn campaign; 2009

Dutch fashion photographers Inez Lamsweerde and Vinoodh Matadin in addition with French studio M/M Paris produce Spring campaign; 2010

Collaborates with British photographer Venetia Scott for upcoming Spring 2011 collection in Corsica; 2010